Once again, the 2018 Super Bowl saw ticket prices go through the roof. The previous year, fans had paid a get-in price of around $2,700. This year, which saw the Eagles take on the Patriots, the lowest priced tickets set fans back by $3,100 according to StubHub.com, making it one of the most expensive Super Bowls in history.
The huge hike in prices was attributed to the avid Eagles fans determination to secure a seat in the stadium. On the whole, ticket prices were up by a massive 63% year on year, and Eagle fans were at the front of the queue with 14% of the ticket sales on StubHub being traced back to the Pennsylvania area and 11% to Massachusetts.
2018 Super Bowl Ticket Prices
The 2018 Super Bowl was attended by 67,612 people, and the vast majority of them paid a hefty fee for the privilege.
While tickets for the 2018 Super Bowl in U.S. Bank Stadium, Minneapolis, Minnesota were originally released at a face value of just $950, very few fans got their hands on tickets at this price.
The circa. 67,600 tickets that were initially released for the 2018 game between the Eagles and the Patriots were originally distributed according to the standard NFL practice: 17.5% each to the competing teams, 5% to the team of the host city (the Minnesota Vikings), 34.8% split between the other teams in the league, and the remaining 25.2% to members of the media, fans, and NFL sponsors.
Following the release of tickets, the Eagles held a lottery to give their most loyal fans a chance to get tickets at face value. However, as we see year after year, a mass surge of tickets soon hit the secondary market and face value was well and truly consigned to the past.
In the run up to the event, fans who had really deep pockets were shelling out for Super Bowl packages that ranged from $6,599 for tickets to the game and access to the pre-game party scene through to $13,499 for a coveted sideline seat and a ton of high-end perks thrown in for good measure. For those with some serious cash, vividseats.com offered a 20-person VIP suite for over $400,000.
By game day, the average price was $5,682, making Super Bowl LII the second most expensive ever; only tickets to Super Bowl XLIX in 2015 cost more.
It wasn’t just the price of tickets that went through the roof. On the day of the Super Bowl itself, some fans paid in excess of $200 per parking lot to leave their vehicles near the stadium in a bid to stay out of the cold weather for as long as possible.
2018 Super Bowl Ticket Price Summary
Host Stadium: U.S. Bank Stadium, Minneapolis, Minnesota
Face Value: $950
Average Price: $5,682
Lowest Price: $950
Most Expensive: $175,790 (including a luxury private suite)
Average thirty-second Super Bowl advertising spot: $5,200,000
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