On Location is the NFL’s official hospitality partner. What’s that, you ask? Well, that means they receive an allotment of some of the best tickets directly from the NFL each year to include in their fancy Super Bowl packages. These NFL On Location Experiences include everything from hotel rooms and pregame parties to concierge services, on-field experiences, and exclusive club access. On Location is also in charge of planning several pregame concerts and official events with big-name stars, like the previous year’s performances thrown by Club Nomadic.
These special packages are limited, however, as On Location only receives 9,500 tickets from the NFL to bundle with all these perks. On Location’s elite packages sell for well above face value (which started at $950 last year) and in case you’re interested, they’re known for selling out. They’re basically trying to curate the ultimate fan experience for guests so that all you have to do is purchase a package and a flight and you’re good to go for Super Bowl Weekend.
Here’s a look at this year’s NFL On Location Super Bowl Packages, what they include, and of course, what they cost. Let’s start with the most expensive option for 2018 first!
On the Fifty
Cost: $17,500
This one includes everything. The best seats, the best parties, all the performances, club access in the stadium, transportation, and postgame on-the-field experiences. It’s all about luxury, and with this kind of price tag, it should be.
From the moment you land in Atlanta, you’ll be taken care of. No really, they pick you up in a town car and take you to and from your hotel room. You’ll even get to choose your hotel from their most prestigious properties – the St. Regis, The Whitley, Grand Hyatt, and Hilton – whether you want to be in Buckhead or downtown. You’ll be hitting up their best pregame party at the Georgia World Congress Center for three hours of all-inclusive eating and drinking before the big game… only the premium stuff for you, of course! And there will be celebs and professional athletes in attendance, plus chances to meet former NFL players.
At the stadium, you’ll have access to the SunTrust Club and more all-inclusive tailgate fare as well as a private bar throughout the game. You’ll also be able to step out onto the field patio just next to the sideline bench for the ultimate view of the game. Once the action is over, you get to run out onto the field to celebrate with the new Super Bowl champs. Yeah, for real.
The “On the Fifty” Experience Includes:
- 50-yard-line seat
- Premium Pregame Party
- SunTrust Club Access
- In-Game Food & Beverage
- Post-Game Field Access
- Dedicated Entrance
- Select Entertainment Ticket
- On-Site Concierge Service
- Priority Access to Concerts & Events
- Upgrade Opportunity for Luxury Hotels
Sixty7
Cost: $14,500
Just a bit cheaper but luxurious all the same, you’ll still get that great hospitality and access to the most prestigious hotels in downtown ATL and Buckhead if you choose this option. You’ll also get sideline seats – they just won’t be exactly on the 50-yard-line. (Sorry!) You still get that roundtrip airport town car service though…
You’ll gain access to the same celebrity and athlete-packed pregame party at the Georgia World Congress Center with the free-flowing food and booze. Inside the stadium, however, they’re a little tight-lipped about the clubs you’ll have access to. We assume the SunTrust Club isn’t included in this package since it isn’t listed. Hey, you can still hang out on the field patio behind the bench though!
With Sixty7, you also get to celebrate on the field with the winning team in a sea of confetti after the game. (And of course, you’ll save $3,000 by not opting for the most expensive package, so there’s that!)
Here’s what the Sixty7 Experience Includes:
- Prime Club Sideline Seats
- Premium Pregame Party
- Access to Select In-Stadium Clubs
- Post-Game Field Access
- Dedicated Entrance
- On-Site Concierge Service
- Priority Access to Concerts & Events
- Upgrade Opportunity for Luxury Hotels
Champions
Cost: $12,500
With this slightly cheaper option, you’ll get prime club level seats in the lower level of the stadium. The hotel options may not be as swanky, but it appears there are upgrade options. Before the Super Bowl kicks off, you’re still invited to attend the premium pregame party coordinated by On Location at the Georgia World Congress Center. And obviously, you get to take advantage of those three hours of all-inclusive top-shelf food and drinks while you’re there!
During the game, you’ll have access to “select” in-stadium clubs with a private bar and food. (Though again, we aren’t sure which ones.) Oh, and you’re still allowed to hop out onto that field patio! No post-game on-field celebrations though…
Here’s Everything the Champions Experience Includes:
- Prime Club Sideline Seats
- Premium Pregame Party
- Access to Select In-Stadium Clubs
- Dedicated Entrance
- On-Site Concierge Service
- Priority Access to Concerts & Events
- Upgrade Opportunity for Luxury Hotels
Legends
Cost: Starts at $8,500
For something a little more palatable for your wallet, try On Location’s Legends package. Ya still get a hotel room with your tickets, but it ain’t considered “luxury.” You’ll get access to their Premium Pregame Party at the Georgia World Congress Center with all-inclusive food and drink before heading to the stadium.
Your seats will be located on the lower level or mid-level sidelines of the Mercedes Benz Stadium. The catch here? Only some tickets get you access to the exclusive clubs and prices only start at $8,500, so be sure to do your research on the seat you select…
What the Legends Experience Includes:
- Lower and Mid-Level Sideline Seats
- Premium Pregame Party
- Select Seats Access In-Stadium Clubs
- Dedicated Entrance
- On-Site Concierge Service
- Priority Access to Concerts & Events
- Upgrade Opportunity for Hotels
53 Live
Cost: $5,000
This one is a little more basic, but hey, at least On Location has something for everybody… kinda? You still get to attend a three-hour, all-inclusive pregame party at the Georgia World Congress Center on Super Bowl Sunday, but it’s not referred to as “premium.” TBD what that means…
Your package also includes a hotel room and tickets, but we’re not sure where your seats are located and there’s no mention of any in-stadium club access. So choose wisely!
Here’s What the 53 Live Experience Includes:
- Official Game Tickets
- Pregame Party
- Dedicated Entrance
- On-Site Member Services
- Priority Access Concerts & Events
- Hotel Upgrade Opportunity
Wanna Watch Somebody Unbox an On Location Ticket?
There aren’t many real-life reviews from fans about their On Location Super Bowl Experiences. (If you know of any, please point us to them!) But we did find a video of somebody unboxing their ticket. You know you wanna see it! I mean, just check out that packaging…
You can see the full 2018 On Location Super Bowl brochure with a breakdown of the packages here.
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