Maxim spends a lot of money on its Super Bowl Party… and it shows. No really, the folks who put together this party together in 2017 spared no expense when it came to these elaborate and absurdly lavish festivities.
Totally worth it, right? Take a look…
The 2017 Maxim Super Bowl Party
Maxim has a reputation for throwing one of the best Super Bowl parties every year. They invite a ton of people, sell a ton of tickets, and go all out to provide the best ambiance, entertainment, and venue for their guests.
At last year’s party, ticket prices ranged from $750 for those lucky enough to get general admission tickets… to $38,500 for VIP tables just moments before the event. Over 4,500 people showed up to the big bash.
Maxim’s 2017 party took place in the new Smart Financial Centre, a performing arts venue located in the well-to-do Houston suburb of Sugar Land. No joke, that’s the name of the town.
Why there? What was the party planners’ vision exactly? Besides that outside-the-city exclusivity vibe, apparently “a giant ultra-lounge with suites” according to the guys who dreamt it up.
Biglari Holdings, Maxim’s parent company, along with a local Texas attorney and Karma International all came together to put on this silly party. Karma International’s CEO boasts that Maxim’s pre-game event is the coolest of the bunch for ten years running, “because you have fashion, art, and beautiful women all under one roof.”
Hmmm, yeah, it’s definitely the “art.”
But they did get the Monster Energy motocross team to perform stunts and jumps from BMX ramps outside the venue to wow the crowd… even if that does seem ridiculous and a bit unnecessary for a party that’s mostly indoors. Why the hell not?!
There were tons of models, girls in lingerie, and dancers on podiums to pose with guests… but Maxim threw some shirtless male models in the mix too for the satisfaction of all involved. Seems fair. (And perfect for your Instagram of the night.)
What about the atmosphere? How do you turn a venue that big into a warm, elegant, and welcoming writhing party? Well, go-go dancers, a scandalous dress code, a good DJ, and several open bars tend to help. And there were private(ish) VIP tables spread throughout the venue for those that could afford them. But the snacks were for the everyman – they served things like sliders, homemade potato chips, and jello shots by Max’s Wine Bar.
Performers included rapper Travis Scott, DJ Khaled, and DNCE (that group that sings “Cake by the Ocean”) who provided the jams until 2AM. And not only did Maxim hire dancers to get the people hype during those concerts, but they had aerialists suspended in mid-air. Yeah… fancy. Maxim doesn’t do anything halfway.
So what was the dress code for guests, both famous and just-happy-to-be-there? Most men made it a casual evening, though some slipped into suits, and many of the women wore evening gowns… those who weren’t in lingerie, of course.
Bud Light and Monster Energy were sponsors, along with Absolut Elyx and Tequila Avíon who poured specialty cocktails all night. And obviously, there was plenty of champagne for this high-end affair, provided by GH Mumm and Perrier Jouet.
Maxim covered all the details too – from crazy lighting to artists vignettes to interactive exhibits throughout. The “2017 MAXIM Party ARt Exhibit” was sponsored by Airea, ya know, just to make sure they appealed to the artistic and cultured on their guest list. This futuristic art exhibit contained 3D painted art and mixed media where attendees could interact with their smartphones. Guys, they even had their own app for the party! Come on!
And there was a fun little Zippo Car there to take pics with. Gotta ration that battery so you can Snap all your friends about the party of a lifetime, right?
More concerned about the celebs in attendance? Don’t worry, there were plenty. Lil Bow Wow was there, along with Fergie and Ludacris (who notoriously loves this party). Former Playmate and reality TV star Kendra Wilkinson showed up with her husband, Hank Baskett, who used to play for the Vikings. And NFL star Adrian Peterson chose grace Maxim’s event with his presence.
Oh, and there were drones buzzing around to capture the madness.
They held a silent auction with jerseys autographed by the two Super Bowl quarterbacks, a few coveted items from films and musicians, as well as some signed Trump paraphernalia. Don’t worry, the proceeds went to charity. In fact, word is that lots of proceeds from the Maxim Super Bowl Party went to Tree Media Foundation, a non-profit designed to educate people on environmental issues.
Verdict: Every year, they invite a massive amount of people, spend a whole lotta money. Beautiful people, great performances, and celebs are all a guarantee. Buy your tickets here.
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